Seth Godin was a student of newsell and has adopted many of the central ideas over the years. Seth is now one of America’s most powerful teachers of newsell ideas. ••• Click here for Seth’s recent blog on BULLYING.
BULLYING from Page 33, “NewSell” (Hewitt-Gleeson, Boardroom Books, New York 1984)
The word that most readily describes oldsell is bullying. There are different degrees of bullying: nagging, exhortation, threats, force, violence, extermination. There are different types of bullying: physical, emotional, psychological, spiritual. There are different contexts for bullying: self-bullying, domestic (family), economic, political, religious, electronic. Whenever someone uses threats of one sort or another, he or she is using oldsell on you.